Impressum Là Gì

The impressum may be a largely unfamiliar concept in North America, but it’s a legal requirement for businesses that operate in German-speaking countries. Many trang web owners around the world must discthảm bại their identities and contact information in an impressum.

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Read on to find out what an impressum is, whether or not you need one, & how lớn create an impressum for Facebook.

Table of Contents

What Is an Impressum?

An impressum is a statement of ownership and authorship of nội dung, which is legally required khổng lồ be put on published online và print truyền thông in German-speaking countries. For businesses with an online presence, an impressum means disclosing the tương tác information of the trang web or business owner, as well as basic information about the company.

“Impressum” is an adopted German word with Latin origins, meaning “to impress or to engrave.” The closest English equivalents khổng lồ “impressum” are:

“legal notice”“imprint”“masthead”“about us page”

Do I Need an Impressum?

According to the German Teletruyền thông media Act, you need an impressum if you operate a commercial website (including business social media pages) in Germany, Austria, or Switzerl&, regardless of whether you have sầu a .de domain name or not.

An impressum is similar to a business’s privacy policy. However, privacy policies are more extensive and required in more countries.

Keep in mind that an impressum is not required for private pages, such as a personal blog that doesn’t generate income.

What Should I Write in an Impressum?

According lớn the Telemedia Act, you should include the following in an impressum:

Name of the owner or manager of your business/pageRegistered business addressContact information (e.g., phone number, tin nhắn address)Business registration information (including register name và registration number)VAT ID number or trade registry number if applicable

Impressum & Facebook

Many businesses have sầu their own websites as well as social truyền thông media pages. Facebook added a feature that allows users to lớn create their own impressum on a public page so that businesses in German-speaking countries can easily comply with the law.

What Is an Impressum on Facebook?

An impressum on Facebook is a section on the “About” page that displays a business’s contact information and legal identification numbers. Facebook allows users to lớn input đầu vào up to 2,000 characters for their impressum, after which the text is shortened, and a link lớn the complete impressum is added.

Facebook’s Pages, Groups, và Event Policies require page administrators to obey all applicable laws & regulations. This means if you’re subject lớn the Teletruyền thông media Act, Facebook requires you khổng lồ include an impressum on your page.

Impressum Facebook Examples

There are different ways khổng lồ write và present an impressum for your Facebook page. The following Facebook impressum examples vary in wording and formatting, while still meeting the requirements for an impressum.


Audi’s Facebook About page features their impressum, which includes the names of board members, tương tác information, business register name and number, & VAT ID. They provide additional liên hệ information và resources for users who want to lớn find out more about their fuel consumption data.


An impressum can contain additional information about your business, as long as you’ve sầu included the required elements. As seen in the example, Audi’s impressum places a dispute resolution disclaimer between the business’s VAT ID và mailing address.


Birkenstock’s Facebook About Page features their business mô tả tìm kiếm và impressum. Although they have sầu a relatively short impressum, they provide the required business & contact information.


You can vary the length of your impressum and the order of information as long as the required information is presented.


Allianz’s Facebook About page includes their business mô tả tìm kiếm and impressum. They provide information about their staff & business, along with liên kết lớn their full impressum, privacy policy, & Instagram page (not pictured).

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Impressum are also referred lớn as “imprint” or “ credits” on websites, as seen in the example. Consider linking your Facebook impressum lớn your website’s full imprint or impressum page for your users’ convenience.

How to Add an Impressum on Your Facebook Page

Here’s how to lớn add an impressum lớn your Facebook page:

Cliông chồng Pages in the left thực đơn of your News Feed.Go khổng lồ your Page and clichồng Edit Page Info.Scroll down to lớn the More section and enter your business information in the Impressum field.Cliông chồng Save sầu Changes.

Impressum Examples

Impressum on websites also come in different styles for different businesses. Chechồng out the impressum samples below khổng lồ get ideas of how to lớn format your impressum.

Swarovski — Online Shop Impressum

Swarovski’s imprint has all the required elements of an impressum, including business & liên hệ information for their Switzerl& office. They also provide contact information for their US office for US users.


It’s a good practice for multinational companies with English websites to post their impressum if they also operate in German-speaking countries.

Even though English-speaking countries don’t require an impressum, Swarovski includes an impressum on their international English website, because they also operate in Switzerland, as seen in the example.

ABB Group — Website Impressum

Engineering firm ABB’s impressum specifies that their website is owned by the ABB company, và provides company details including the CEO’s name, business address, tương tác information, và business registration information.


Follow this example by identifying who manages or owns your website. If your website is maintained by a third-tiệc ngọt organization, include their contact information as well.

7132 Silver Restaurant — Disclaimer Impressum

7132 Silver Restaurant’s impressum và disclaimer page features liability và privacy disclaimers in addition khổng lồ their impressum. They also provide information about the third-buổi tiệc ngọt organization that developed their website.


Like in the example, you can choose to include your impressum in your disclaimer, or simply provide a links khổng lồ the impressum page if it’s too long.

Next Steps

Now that we’ve walked through what an impressum is & how khổng lồ create one, let’s revisit what you need lớn know about impressum:

An impressum is a statement of ownership và authorship.An impressum helps combat spam and disinformation by holding creators responsible for their nội dung.An impressum is legally required for commercial sites operating in Germany, Austria & Switzerlvà.A standard impressum text includes names of the business/trang web owner, business tương tác information, & any government-issued identification or registration numbers.

Before creating your impressum, consult other impressum resources or review the Telemedia Act for detailed descriptions of the requirements.

When writing your impressum, you can draw inspiration from impressum examples.

Finally, display your impressum in conspicuous places on your trang web or Facebook page khổng lồ comply with German laws.